Friday 17 June 2011

Bile for Ark Music Factory, not Rebecca Black

( Original article from The Guardian on the Rebecca Black "Friday" video saga here: http://bit.ly/memHVA )

For my money, the very fact that a national newspaper could call something like Ark Music Factory (the clue is in the name, folks) a "record label", rather than, say, "a soulless, vapid waste of perfectly good space, time and energy where talentless no-marks exploit even less talented no-marks through providing the obscenely expensive 'service' of churning out the sort of artless fodder that even Orwellian prolefeed machines would be ashamed of, recording a badly produced 'single' of the fodder - along with godawful promo video featuring bizarre cameo from shameless older man, who'd look incongruous even if this wasn't a very pricey vanity project for the teenage 'star' - and then proceeding to milk the resultant (immature and unnecessarily malicious) backlash for every penny it's worth in overpriced rental views and lashings of free promotion" seems to me far more depressing than the song itself, or indeed the Guardian's coverage of it. Admittedly my description is not nearly as succinct as "record label", but it fits much better.